As a new school year begins, it’s a great time to engage with young people about their mental health and substance use. The Centers for Disease Control and Prevention (CDC) has launched Free Mind, a new national campaign specifically designed for youth ages 12–17, as well as their parents and caregivers. The campaign offers tools and resources to help them navigate these topics and promote well-being throughout the year.
“Teens may use alcohol and other substances to help them cope with stress, anxiety, and depression,” said Dr. Allison Arwady, Director of the CDC National Center for Injury Prevention and Control. “Talking openly about mental health and substance use, and knowing when to get professional help, is critical to helping teens stay healthy. That’s why this campaign supports youth, parents, and caregivers in having those conversations early, before an issue arises.”
The CDC developed the Free Mind campaign by first listening to what young people had to say. By speaking directly with youth, the CDC gained insights into their perceptions of substance use, which shaped the campaign’s messages and branding. Free Mind connects with this age group by addressing the links between mental health and substance use, outlining risk factors, and offering strategies for staying safe. Additionally, the CDC provides resources for parents and caregivers to help them navigate these challenges with their children.
You can learn more about this campaign and locate helpful resources here.
